Skip to main content


Chcesz skorzystać z agencji reklamowej, nie przegap tych wskazówek i weź pod uwagę tych kilka rzeczy!

Szukasz agencji reklamowej? Koniecznie weź pod uwagę tych kilka rzeczy!

Add caption

As you know, properly prepared graphic materials are an important element of our brand's success. For this, however, you need a good specialist who will design and create something special for us. Most often companies decide to cooperate with graphic and advertising agencies - how to find the right one for us? What should you consider?

Get to know your competition

Do you know the saying "keep your friends close but your enemies still closer"? In business it is the same with the competition - you need to know what it does, what its branding looks like , what its current achievements and trends in a given industry are. It has an impact on the direction you take in your business, will allow you to see the point where you can stand out from others, it will become a source of inspiration .

Do a market research

Do thorough research, review the portfolio of various agencies , check their current projects and references, or ask your friends' recommendation - do not look only at the descriptions, rely on facts and recommendations.

Tailor the agency to your needs

Not every advertising agency deals with the same. Do you work more digitally? Are you looking for print specialists? Or maybe you care about creative and non-traditional activities? Tailor the agency to your needs and type of activity.

Familiarize yourself with the agency's vision and goals

Good cooperation is one in which both parties give the same waves and understand their goals. Check what is the vision and mission of the agency you want to employ, whether you approach projects and work similarly, whether you have a convergent look at design and its role in business.

Meet the people responsible for your project

The agency is your partner and helper, so try to get a good relationship with the people who will be responsible for your project. Talk to them, exchange opinions, build an atmosphere of mutual trust and sympathy. Good energy will certainly be visible in the final project!

Start with smaller tasks

At the beginning of cooperation, start with something smaller. Thanks to this, you will build a good relationship, get to know each other and work out your own workflow. If everything goes according to plan and expectations, further actions will be a natural course of things.

Prepare a good brief

Even the best and most professional agency can not do anything if you do not tell what you need. Prepare a good brief - tell in it about your brand, goals, group of recipients, expectations and assumed budget. This will serve not only the agency, but also you - you will analyze your needs, strengths and weaknesses of the brand, focus on what is most important. If something is unclear, the agency will ask for clarification and, through conversations, you will build a common direction.

Take care of feedback and good relationships

Exchange experiences in the course of the project, what went well and what needs to be refined or improved. For both parties, it will be an opportunity to develop and improve communication skills, as well as a great basis for continuing cooperation in the future.

Convinced of the need to take care of design in your business? We invite you to - we will help you in fulfilling your dreams and achieving success.


Popular Posts